Formats
Video aspect ratios explained
Decide the shape before you produce, not after.
Use 16:9 for landing pages, email and presentations, 9:16 for vertical social feeds, and 1:1 where a video appears in both. Choose before producing, because reshaping means producing again.
The detail, in plain English
Aspect ratio is simply the shape of the frame. The wrong shape gets letterboxed, cropped or shrunk, and all three make a good video look careless.
Where a video is destined for two places, produce two versions rather than compromising on one.
What to do, step by step
- 1Name the destination firstPage, inbox or feed. The destination decides the shape.
- 2Produce per destinationTwo shapes from one script beats one shape squeezed into two places.
- 3Check the cropMake sure nothing important sits where the platform crops.
The short version in a table
| Shape | Use it for |
|---|---|
| 16:9 | Landing pages, email, presentations |
| 9:16 | Vertical social feeds and stories |
| 1:1 | Mixed feeds where either may appear |
A worked example
Worked example (illustration). An estate agent produces a 16:9 version of a 60-second listing video for the property page and a 9:16 version for social, from the identical script.
What to watch out for
- Uploading a wide video to a vertical feed wastes most of the screen.
- Each extra shape is another finished minute against your allowance.
- Captions positioned for one shape may sit wrongly in the other.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No. You pick a shape from a short list; there are no resolutions or codecs to configure.
How much does it cost?
Each shape you produce counts as its own finished minutes, so two shapes of a one-minute video use roughly two minutes of allowance.
Can I edit it afterwards?
You cannot reshape an existing file, but you can produce the same script again in a different shape in minutes.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.