Write a brief that produces a usable first draft
Say who it is for, what it must cover and how long it should be. Three sentences beats a page of notes.
Resources
Guidance on making video part of client communication.
Short, practical notes from the way our own teams use presenter video.
Choosing a presenter and tone
Match the presenter to the audience rather than to your own preference. Direct for prospects, warm for clients.
Where video replaces an email
Updates, onboarding and anything you find yourself explaining twice a week.
A fuller resource library with downloadable guides is planned. These summaries are the current published guidance.
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