For agencies
Add video to your agency without a camera
Produce a finished video in minutes — presented by your client's own AI twin or one of 143 presenters — put your own price on it, and sell it to a client or to a company you have never worked with.
Agencies use AutoPersonify to make presenter videos for clients and cold leads, set their own price, collect payment through the platform and keep 95% of every sale, with a 5% platform fee.
What an agency actually sells here
You are not reselling software. You sell a finished video: a real presenter, chosen from 143 of them, saying your client’s words, in any of 42 languages, delivered under your own name. Nothing the client or lead sees names a supplier other than your agency.
- Single videos, batches of five, or a monthly set as a retainer line.
- Speculative videos for companies you have never worked with.
- Paid revisions, priced per client rather than absorbed.
- Versions in other languages, produced from the same script.
The client workflow: brief, script, video, review, payment
- 1BriefPaste a page, upload a document or write a few lines. The brief becomes a first script draft.
- 2ScriptEdit the wording, choose the presenter and set the length. Ninety seconds is the workhorse.
- 3VideoThe finished video is produced in minutes, in your client's brand colours and logo.
- 4ReviewThe client's contacts get a link. They watch, comment and request changes without an account.
- 5PaymentPut a price on the link so approval and payment are the same action, or invoice as normal.
The cold-lead workflow: make it first, sell it after
Cold outreach asks for imagination. A finished video about the recipient’s own business asks for 60 seconds. You produce it speculatively, send it, and let them buy it on the spot. You are told when the link is opened and first played, so follow-up runs on evidence rather than a schedule.
Worked example (illustration). Forty speculative videos of 45 seconds use 30 finished minutes. Sell four at £200 and you collect £800, of which £40 is the platform fee, on a plan costing £199 that month.
Pricing and margin
Production cost is measured in finished minutes of video, not in projects, so the second and twentieth video of a month cost you nothing extra.
| Plan | Per month | Finished video | People |
|---|---|---|---|
| Free | £0, one-off | 3 minutes | 1 |
| Starter | £79 | 20 minutes | 1 |
| Growth | £199 | 60 minutes | 3 |
| Scale | £629 | 200 minutes | 10 |
See plans and prices in full, or open the agency revenue calculator to model your own month. For margin at three volumes, read agency margins on video, and for the price bands themselves, pricing your video services.
Questions agencies ask first
How much does an agency keep per sale?
You keep 95% of any sale collected through the platform, because the platform fee is 5%. Your only other cost is your monthly plan, which is fixed however many videos you make.
Do clients need an account?
No. Clients and cold leads open a link, watch, comment and pay by card without signing up. Accounts and seats are only needed for your own team.
Can I charge for revisions?
Yes. Include the first round in your price and set a fee for further rounds. A change request can carry a price, and the revised video is released once it is paid.
Last updated 14 September 2026.
Every page in this guide
Workflow and delivery
- The agency video workflowBrief, script, presenter, render, send, approve, invoice: the whole run, step by step.
- Client approval and revisionsClients review, comment and request changes without an account, and you can charge for changes.
- Client onboarding videoOne video that answers the questions every new client asks in week one.
- Managing multiple clientsKeep twelve clients' videos, brands and approvals apart without twelve logins.
- Agency brand kit for videoSet logos and colours once per client so every video matches without checking.
- White label video productionDeliver video under your own name: your logo, your colours, your review links, no visible supplier.
- Scaling video productionGoing from five videos a month to fifty without adding headcount.
Pricing, packaging and margin
- Pricing your video servicesUK price bands for single videos, batches and monthly retainers, and how to justify each one.
- Agency video packagesThree packages clients can choose between without a conversation about day rates.
- Video retainer pricingUK monthly retainer bands for video, and what belongs in each band.
- Add video to your retainerTurn one-off video work into a monthly line item with packages clients understand.
- Agency margins on videoWhere the margin actually sits once the plan, the fee and your time are counted.
- Charging for revisionsMake changes a paid line rather than the thing that quietly eats your margin.
- Agency revenue calculatorWork out what selling presenter videos would earn your agency each month, after our fee and your plan.
- How many videos per clientA realistic monthly volume per client, and what it uses from your allowance.
Selling and outreach
- Sell video to cold leadsMake a video for a company you have never worked with, send it, and let them buy it in one click.
- Video lead generationUse a finished video as the opener in cold outreach, and see who opened, played and bought.
- Cold email with videoThe three-sentence email that carries a finished video instead of a meeting request.
- LinkedIn outreach videoUsing a short video as the second message, not the connection request.
- Selling to local businessesA low-price, high-volume approach for shops, clinics, trades and restaurants.
- Video upsell scriptsWording that adds video to an existing retainer without reopening the whole contract.
- Video proposal templateA one-page proposal that ends with a video the client can already watch.
- Video service page copyThe structure of a video services page that converts, with a video at the top.
Running the service line
- First 90 daysA week-by-week plan from first free video to a repeatable monthly line.
- Freelancer vs agencyHow a solo freelancer and a ten-person agency each make the numbers work.
- Case study videosTurn a written case study into a presenter-led video without filming the client.
- Reporting video resultsThe four numbers to report on video, and where each one comes from.
- Collecting paymentTake card payment on the video itself instead of raising an invoice and waiting.
- Agency video FAQTwenty direct answers on cost, rights, quality, payouts, refunds and what we take.