Margin
Agency margins on video production
Traditional video margin is eaten by crew, kit and edit time. Here the only fixed cost is your plan.
Production cost is your monthly plan, not a per-video fee, so margin rises with volume. On sales you collect through the platform, the only deduction is a 5% platform fee; everything above your plan price is gross margin.
How it works, step by step
- 1Count the three real costsThe plan, the 5% fee on platform-collected sales, and your own scripting and account time.
- 2Work out cost per minute, not per videoGrowth at £149 for 120 finished minutes is about £1.24 a minute before your time.
- 3Track revenue against the plan monthlyThe revenue view shows quoted, collected, fees and net so margin is not a guess.
- 4Push volume before you push priceBecause cost is fixed, the second and tenth videos of a month are dramatically more profitable than the first.
The numbers in front of you
| Videos sold | Average price | Collected | Fees at 5% | Gross margin |
|---|---|---|---|---|
| 4 | £300 | £1,200 | £60 | £991 |
| 10 | £300 | £3,000 | £150 | £2,701 |
| 20 | £250 | £5,000 | £250 | £4,601 |
A worked example in pounds
Worked example (illustration). At ten sales of £300 in a month on Growth, you collect £3,000, pay £150 in platform fees and £149 for the plan, leaving £2,701 before your own time — a gross margin of 90%.
What to watch out for
- The 5% fee applies to sales collected through the platform, not to invoices you raise yourself.
- Your time is the real cost at low volume. Template the scripts before you take on many clients.
- Refunds reverse the revenue; watch the refunded column, not just the collected one.
Questions agencies ask
How long does this take?
Checking margin takes a minute: the revenue view totals quoted, collected, fees, refunds and net for any date range.
What does it cost?
Free gives three finished minutes with no card. Starter is £49 for 30 minutes, Growth £149 for 120 and Scale £499 for 480.
Does the client need an account?
No. Payments are collected on a link, so the client never signs up and the fee is deducted automatically from that sale.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.