Outreach
Cold email with video
Cold email fails because it asks for time. An email carrying a finished video asks for 60 seconds of curiosity instead.
Write three sentences: what you made, why it is about them, and a link. The video is the offer, so the email does not need a pitch, a calendar link or a paragraph about your agency.
How it works, step by step
- 1Subject line names the artefact"A 60-second video for [company]" outperforms any curiosity-gap subject.
- 2Three sentences, one linkAnything longer competes with the video you have already made.
- 3Follow the open, not the scheduleYou are notified when the link is opened and first played. Those two events are the follow-up triggers.
- 4Let them buy without replyingA price on the link means an interested recipient does not have to start a conversation to become a customer.
The numbers in front of you
| Stage | Count | What it tells you |
|---|---|---|
| Sent | 100 | Batch produced in one working day |
| Opened | Tracked per lead | Subject line is working |
| Played | Tracked per lead | The video itself is landing |
| Bought or replied | Tracked per lead | Your price and offer are right |
A worked example in pounds
Worked example (illustration). An agency sends 100 videos of 45 seconds, which is 75 finished minutes, and sells six at £200. That is £1,200 collected, £60 in platform fees, on a Growth plan costing £149.
What to watch out for
- Only contact business addresses, identify your agency clearly and honour unsubscribes.
- Do not reuse one generic script. A video that is not visibly about them is worse than no video.
- Do not attach the video file. A link gives you the open and play signals.
Questions agencies ask
How long does this take?
A hundred 45-second videos are produced in a day because each one is a script swap. The research on who to contact takes longer than the production.
What does it cost?
Seventy-five finished minutes sits inside Growth at £149 a month. There is no per-send or per-video charge.
Does the client need an account?
No. The recipient opens a link, watches, and can pay by card there. Nothing is required of them beyond a browser.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.