Social selling
Linkedin video outreach
A video link in a connection request looks like spam. The same link in the second message looks like effort.
Connect first with no pitch. Once accepted, send one short message with a link to a 30 to 45 second video made about their company. Keep the link out of the connection request itself.
How it works, step by step
- 1Connect without an attachmentNo link, no pitch, no calendar. Acceptance rates collapse when a request carries a sales asset.
- 2Wait for acceptance, then send onceOne message with one link. A second nudge belongs a week later, not a day later.
- 3Keep the video under 45 secondsIt is watched on a phone between meetings. Longer is not watched at all.
- 4Track the play, not the replyPlays without replies still tell you the message landed and justify one follow-up.
The numbers in front of you
| Step | Timing | Content |
|---|---|---|
| Connection request | Day 0 | No note, or one line of context |
| Video message | On acceptance | Two lines plus the link |
| Follow-up | Day 7 | One line referencing the video, no new link |
A worked example in pounds
Worked example (illustration). An agency sends 60 video messages of 40 seconds, which is 40 finished minutes, and books four calls. The production cost for the month is the Starter plan at £49 if nothing else is made.
What to watch out for
- Do not upload the file natively if you want play and open tracking — use the link.
- Names read aloud must be correct. A mispronounced company name ends the conversation.
- One video per person. Repeating the same video to a colleague at the same firm is noticed.
Questions agencies ask
How long does this take?
Sixty short videos take about half a day to produce and script. Sending them is spread over two weeks because connections trickle in.
What does it cost?
Forty finished minutes fits inside Starter at £49 a month if this is your only activity, or comfortably inside Growth at £149 alongside client work.
Does the client need an account?
No. The recipient clicks a link and watches in their browser. They only ever create an account if they choose to become a customer.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.