Reporting
Reporting video results to clients
Clients cancel video when they cannot see what it did. Four numbers, reported monthly, prevent that conversation.
Report four things each month: videos delivered, how many were opened, how far they were watched, and what happened next. Opens and plays are recorded per link, so the first three come from the platform rather than a guess.
How it works, step by step
- 1Report delivery firstWhat was produced, when, and where it was published. It makes the retainer tangible.
- 2Add opens and playsEach shared link records when it was first opened and first played.
- 3Show watch depth honestlyA 40% average watch on a 90-second video is a useful fact, not a failure to hide.
- 4Close with the next month's planThree named videos, with what each is meant to achieve.
The numbers in front of you
| Metric | Source | Why the client cares |
|---|---|---|
| Videos delivered | Project list | Proves the retainer was used |
| Links opened | Share tracking | Shows reach of the send |
| Plays and depth | Share tracking | Shows whether the script held |
| Outcome | Client's own data | Connects video to sales or support |
A worked example in pounds
Worked example (illustration). A £1,200 retainer delivers eight videos in a month. The report shows eight delivered, all eight links opened, an average watch depth the client can act on, and three named videos for next month.
What to watch out for
- Never present platform figures as sales figures. The outcome column belongs to the client's data.
- Report the same four metrics every month, even in a bad month.
- Avoid vanity totals across all clients. A client cares only about their own numbers.
Questions agencies ask
How long does this take?
Around twenty minutes a client once the format is fixed, because delivery, opens and plays are already recorded against each shared video.
What does it cost?
Nothing extra. Tracking is included on every plan, from the free allowance upwards, and does not use finished minutes.
Does the client need an account?
No. The tracking comes from the links you already send them, so the client simply receives the report.
Related reading
Last updated 14 September 2026.
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Also useful: plans and prices and how it works. Last updated 14 September 2026.