Your own marketing
Video service page copy
Agencies sell video with a page full of adjectives. The page that converts opens with a video and shows a price.
Lead with a video of a presenter explaining your video service, state who it is for in one line, show three prices, then answer the four objections. Publish a price: pages without one convert enquiries into quote requests, not clients.
How it works, step by step
- 1Put a presenter video at the topSelling video without showing video is the most common mistake on these pages.
- 2Say who it is for in one line"For B2B firms who need explainers monthly" filters better than a paragraph of positioning.
- 3Show three pricesNamed packages with figures. A hidden price is an extra step before every enquiry.
- 4Answer the four objections inlineTurnaround, ownership, changes and whether it looks generic.
The numbers in front of you
| Block | Purpose |
|---|---|
| Hero video plus one-line promise | Demonstrates the product instantly |
| Who it is for | Filters the wrong enquiries out |
| Three packages with prices | Turns browsing into choosing |
| Sample videos | Proof without testimonials |
| Objection FAQs | Removes the reasons to delay |
| One call to action | A single next step, repeated |
A worked example in pounds
Worked example (illustration). An agency replaces a text hero with a 60-second presenter video and publishes packages at £350, £1,500 and £1,000 a month. The hero video costs one finished minute to produce and is remade whenever prices change.
What to watch out for
- Do not claim results you cannot evidence. Sample videos are stronger than unverifiable statistics.
- Do not hide behind "from £x" if you can state a real package price.
- One call to action per page. Two competing buttons halve the conversion.
Questions agencies ask
How long does this take?
Writing the page is half a day. The hero video on it is produced in minutes and can be refreshed whenever your packages change.
What does it cost?
One finished minute for the hero video. The free allowance of three minutes is enough to make it and test two alternative scripts.
Does the client need an account?
No. Visitors watch the hero video and any samples in the browser. Accounts are only for your own team.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.