Brand control
Agency brand kit for video
Brand consistency fails on the twentieth video, not the first. A brand kit per client removes the checking step.
Store each client's logo, colours and written guidance once. Every video and every review link then carries that client's branding automatically, and nothing in the experience names a supplier other than your agency.
How it works, step by step
- 1Set your own agency brand firstIt appears on review links and emails when you are not working inside a client's brand.
- 2Add a brand per clientLogo, colours and a short note about tone, so anyone on your team produces on-brand work.
- 3Keep guidance to five linesLong brand documents are not read. Five lines about tone and forbidden words are.
- 4Review the kit at each renewalClients rebrand quietly. A renewal check keeps old logos out of new videos.
The numbers in front of you
| Element | Where it shows |
|---|---|
| Logo | Review pages and emails to the client |
| Colours | Review pages and branded surfaces |
| Written guidance | Scripts your team writes |
| Agency identity | Everything the client and lead sees |
A worked example in pounds
Worked example (illustration). An agency with twelve clients stores twelve brand kits. Setting each one up takes about ten minutes, and it removes a brand check from roughly 40 videos a month.
What to watch out for
- Upload the logo version that works on a light background, or it disappears on review pages.
- Colour contrast still matters. A pale brand colour on white fails accessibility checks.
- Keep guidance factual. Do not record claims the client has not approved.
Questions agencies ask
How long does this take?
About ten minutes per client to upload a logo, set colours and write the guidance. After that it applies automatically to everything produced for them.
What does it cost?
Nothing beyond your plan. Brand kits do not use finished minutes and are available on every paid plan.
Does the client need an account?
No. The client sees their own branding on the review link without logging in, and no supplier other than your agency is named anywhere.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.