Getting started
First 90 days selling video services
Adding a service line fails when it starts with a launch. It works when it starts with one video for one real client.
Spend month one proving it with existing clients, month two packaging and pricing it, and month three selling it cold. By day 90 the aim is two retained clients and a repeatable monthly production day.
How it works, step by step
- 1Days 1 to 30: prove itMake one unrequested video for three existing clients on the free allowance and watch the reaction.
- 2Days 31 to 60: package itWrite three packages, publish a service page, and convert the two warmest clients to a monthly line.
- 3Days 61 to 90: sell it coldProduce 40 speculative videos for a single sector and price them for an instant purchase.
- 4Day 90: fix the rhythmOne production day a week, one revenue review a month.
The numbers in front of you
| Period | Focus | Plan | Target |
|---|---|---|---|
| Days 1–30 | Proof with existing clients | Free, then Starter £49 | 3 videos made, 1 paid |
| Days 31–60 | Packaging and pricing | Starter £49 | 2 clients on a monthly line |
| Days 61–90 | Cold sales | Growth £149 | 40 sent, first cold sale |
A worked example in pounds
Worked example (illustration). By day 90 an agency has two monthly clients at £600 each and three cold sales at £200. That is £1,800 collected in month three, £30 in platform fees on the cold sales, and a £149 plan.
What to watch out for
- Do not build a service page before you have made three real videos.
- Do not start cold selling in month one. You need the samples first.
- Do not discount the first retainer to win it. It sets the price for every renewal.
Questions agencies ask
How long does this take?
Ninety days, with roughly one day a week of focused effort. The production part of each week is measured in minutes, not days.
What does it cost?
Start on the free allowance of three finished minutes with no card, move to Starter at £49 in month one and Growth at £149 when cold sending begins.
Does the client need an account?
No. Every client and cold lead in this 90-day plan only ever receives a link, watches, and pays by card if they want the video.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.