Recurring revenue
Video retainer pricing uk
A video retainer should be priced on what the client gets each month, not on how long the work takes you.
UK video retainers commonly sit between £500 and £2,500 a month. Price on deliverables — number of videos, languages and turnaround — and keep production cost fixed at your plan price so every extra pound of retainer is margin.
How it works, step by step
- 1Anchor on deliverables a monthFour, eight or twelve videos. Clients compare counts, not hours.
- 2Charge for speed separatelyA 24-hour turnaround commitment is worth a band of its own.
- 3Add languages as a paid extraVersions in other languages are produced from the same script; 42 languages are available.
- 4Review the band every six monthsRetainers drift. A scheduled review prevents a price conversation becoming a renegotiation.
The numbers in front of you
| Band | Monthly fee | Included each month | Minutes used |
|---|---|---|---|
| Essential | £500 | 4 videos, 48-hour turnaround | 6 |
| Standard | £1,200 | 8 videos, 24-hour turnaround | 12 |
| Premium | £2,500 | 12 videos in 2 languages | 36 |
A worked example in pounds
Worked example (illustration). Three Standard retainers at £1,200 bring £3,600 a month and use 36 finished minutes. On Growth at £149 the gross margin on production is £3,451 before your own time.
What to watch out for
- Do not bundle unlimited languages. Price each additional language version.
- Turnaround promises depend on the client approving quickly. Put their approval window in the contract.
- Rolling monthly is easier to sell than twelve months and far easier to raise later.
Questions agencies ask
How long does this take?
Delivering a Standard retainer is roughly half a day of agency time per month once scripts are templated, because production itself takes minutes.
What does it cost?
A Premium retainer at 36 finished minutes a month still fits inside Growth at £149. Scale at £499 gives 480 minutes if you run many retainers at once.
Does the client need an account?
No. Each month's videos arrive on review links. There is no client software and no per-seat cost for them.
Related reading
Last updated 14 September 2026.
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