Local market
Selling video to local businesses
Local businesses rarely commission video because the traditional price is out of reach. At £150 it stops being a project and becomes a purchase.
Local businesses buy short video when the price sits near their monthly advertising spend. Produce a 60-second video about their services, send it, and sell it for £120 to £250 rather than quoting for a shoot.
How it works, step by step
- 1Pick one trade at a timeDentists one month, letting agents the next. The script structure repeats, so the tenth video takes less thought than the first.
- 2Use their own website as the briefTheir services page gives you the wording they already use, which makes the video feel researched.
- 3Send the finished video, not a proposalLocal owners do not read proposals. They watch a 60-second video about their own business.
- 4Price for an instant yesSet a price they can approve without a meeting, and let them pay on the link.
The numbers in front of you
| Videos sold a month | Price each | Collected | Platform fee at 5% |
|---|---|---|---|
| 5 | £150 | £750 | £37.50 |
| 12 | £150 | £1,800 | £90 |
| 25 | £180 | £4,500 | £225 |
A worked example in pounds
Worked example (illustration). An agency targets 40 independent dental practices in one city, sends 40 videos of 60 seconds each, and sells nine at £150. That is £1,350 collected, £67.50 in platform fees, 40 minutes of allowance used, and one Starter plan at £49.
What to watch out for
- Name the town and the service in the first ten seconds or the video reads as a template.
- Local buyers ask for small changes constantly. Include one round and charge for the rest.
- Forty minutes of speculative video needs the Growth plan, not Starter, if you also serve clients.
Questions agencies ask
How long does this take?
A batch of forty 60-second videos is produced in a single working day, because each one is a script change rather than a new shoot. The selling takes longer than the making.
What does it cost?
Forty minutes of finished video fits inside Growth at £149 a month. If you sell nine of them at £150, the batch pays for the plan many times over.
Does the client need an account?
No. A local owner receives a link, watches the video on their phone and pays by card. There is nothing to install and no sign-up.
Related reading
Last updated 14 September 2026.
Start free, no card required
Make a real video on the free allowance first: three minutes of finished video, no card. Then read how the cold-lead sale works end to end.
Also useful: plans and prices and how it works. Last updated 14 September 2026.