Software and product teams

Product and software explanations

Explain what the product does and the problem it removes, without a live demo.

Review your script before generating the video.

What a good version looks like

  • Open with the reason the viewer should care, in one sentence.
  • Keep to three points. Anything more belongs in a follow-up document.
  • Close with a single clear next step, named explicitly.
  • Read the script aloud once before generating — the estimate shows you the length.