Scripts
AI video script writing
Everything good about a presenter video starts in the script.
Write for the ear: short sentences, one idea per line, and roughly 140 spoken words per minute. Open with the point, keep to a single message, and close with one clear action.
The detail, in plain English
Written English and spoken English are different languages. Clauses that read well on a page trip a speaker up, so break them.
You can paste a script, upload a document, or point at a page and have a first draft written, then edit the wording until it sounds like you.
What to do, step by step
- 1Start with the pointThe first sentence says what the viewer gets. No throat-clearing introductions.
- 2One idea per lineIf a sentence contains two ideas, split it. The pause between them does the work.
- 3End with one actionReply, book, download or read — pick one. Two calls to action halve the response.
The short version in a table
| Words | Roughly |
|---|---|
| 70 words | 30 seconds |
| 140 words | 1 minute |
| 280 words | 2 minutes |
| 420 words | 3 minutes |
A worked example
Worked example (illustration). A software team rewrites a 260-word feature announcement into 145 words, cutting the finished video from just over two minutes to a single minute without losing a point.
What to watch out for
- Avoid brackets and semicolons — they have no spoken equivalent.
- Numbers read better written as words when they are short: 'three' rather than '3'.
- A script that needs a diagram probably needs a document instead of a video.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No, but writing experience helps. If a script reads awkwardly aloud, rewrite it before producing rather than hoping delivery fixes it.
How much does it cost?
Drafting and editing scripts is unlimited on every plan, including the free tier. Allowance is only used by finished video minutes.
Can I edit it afterwards?
Yes. The script stays attached to the project, so you can tighten it and produce a shorter version whenever you want.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.