Recruitment
Job advert video
Candidates skim adverts. They watch people.
Paste the advert. The role, the team and the essentials become a short spoken script you edit, then a presenter you choose delivers it as a finished video for the job board, your careers page and social.
The detail, in plain English
Adverts are lists: responsibilities, requirements, desirables. Spoken, a list is deadening, so pick the three things that genuinely decide whether someone applies.
Practical facts matter more on video than prose realises. Location, hours, salary range and the first step in the process are what candidates are listening for.
What to do, step by step
- 1Paste the advertUse the live wording so nothing in the video contradicts the posting.
- 2Choose three selling pointsUsually the work itself, the team, and one genuine benefit. Leave the rest to the written advert.
- 3State the essentials and produceSay location, hours and how to apply, choose a presenter, and produce the video.
What this format looks like as a video
| Advert element | Spoken? | Where |
|---|---|---|
| Job title | Yes | First line |
| Responsibility list | Three only | Middle |
| Requirement list | Two only | Middle |
| Salary and location | Yes | Near the end |
| How to apply | Yes | Final line |
| Boilerplate about the company | No | Leave in the advert |
A worked example
Worked example (illustration). A 900-word engineering vacancy becomes a 50-second video: the work in two sentences, the team in one, hybrid arrangements and the salary band, then the single step to apply.
What to watch out for
- Anything spoken must match the written advert exactly, especially pay and hours.
- Avoid language that could narrow your applicant pool unfairly — keep it role-focused.
- Vacancies close; plan to unpublish the video when the advert comes down.
How AutoPersonify does it
PDF, Word, plain text and Markdown files are read in your browser, and a public web address can be read for you. Everything else is pasted in as text. You then get 143 real presenters, scripts in 42 languages, and a free tier with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes.
Questions people ask
How long does it take?
Ten minutes per role. Recruiters usually build one script pattern and swap the specifics, which cuts later roles to a couple of minutes each.
Can I change the wording?
Yes, provided the facts still match the written advert. Tone is where most of the editing goes — adverts read stiffly when spoken.
What does it cost?
Free to try with no card. Agencies posting many roles a month usually choose Growth £149, and pay a 5% platform fee on videos they sell to clients.
Next step
See the turn content into video hub for every source format, or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Bring the content you already have, pick one of 143 presenters, and make a finished video before you pay anything.
Also useful: plans and prices and the AI presenter video hub. Last updated 14 September 2026.