Ecommerce

Product page video

A short spoken answer to the question the specs never quite answer.

Paste the product page address or its copy. Specifications and bullets are drafted into a short spoken script you edit, then a presenter delivers a finished video you can place beside the buy button.

The detail, in plain English

Product pages answer 'what is it'. Shoppers usually want 'is it right for me', which is a different script and a much shorter one.

Forty-five seconds is plenty: who it suits, the two things that make it different, the one thing it is not for, and what to do next.

What to do, step by step

  1. 1Take the copy acrossPaste the page address or copy the description and the specification list.
  2. 2Rewrite specs as outcomesEvery number becomes a consequence — what it means for the person using it.
  3. 3Produce it for the product pageChoose a presenter, produce the video, and place it above the fold near the price.

What this format looks like as a video

A 45-second product script
SecondsContent
0–5Who this product suits
5–20The two differences that matter
20–30One honest limitation
30–40What is included
40–45Next step: buy, or ask a question

A worked example

Worked example (illustration). A 14-item specification list for a workshop tool becomes 45 seconds: two specs translated into what they let you do, one honest note on what it will not cut, and a closing line about the returns window.

What to watch out for

  • Never invent claims the page does not make — stick to what the product genuinely offers.
  • Prices change; naming a price in the video means remaking it when the price moves.
  • Reading the whole specification list aloud is the fastest way to lose a shopper.

How AutoPersonify does it

PDF, Word, plain text and Markdown files are read in your browser, and a public web address can be read for you. Everything else is pasted in as text. You then get 143 real presenters, scripts in 42 languages, and a free tier with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes.

Questions people ask

How long does it take?

A single product is a ten-minute job once you have a script pattern. The pattern is reusable, so the second and third products take under five minutes each.

Can I change the wording?

Yes, and for retail it is essential. Marketing copy often overpromises when spoken aloud, so trim anything you would not say to a customer's face.

What does it cost?

Free for your first video. A catalogue of 45-second videos adds up in minutes, so most shops with regular launches use Growth £149 a month.

Next step

See the turn content into video hub for every source format, or start free and make one now. Last updated 14 September 2026.

Start free, no card required

Bring the content you already have, pick one of 143 presenters, and make a finished video before you pay anything.

Also useful: plans and prices and the AI presenter video hub. Last updated 14 September 2026.