Craft
Background music for business video
Music sets expectation before a single word lands. Choose it like you would choose a room to meet in.
Use quiet, simple music under a presenter — roughly a fifth of the speech volume — and fade it out under important lines. For explainers and internal updates, no music usually outperforms music.
The detail, in plain English
Speech carries the meaning. Anything that competes with speech costs you comprehension, and comprehension is the whole point of a presenter video.
Short social clips benefit most from a bed of music, because scroll-stopping is a mood problem. Long explainers benefit least, because listening is an attention problem.
Whatever you choose, use one track across a series. Changing the music each time makes a sequence of videos feel unrelated.
What to do, step by step
- 1Decide by purposeMood-led social clip, music on. Information-led explainer, music off or very low.
- 2Set the level lowThe presenter should never have to compete. If you notice the music, it is too loud.
- 3Duck the key linesFade under the offer, the price and the call to action.
The short version in a table
| Video type | Music | Why |
|---|---|---|
| Social clip | Yes, subtle bed | Mood buys the first two seconds |
| Product explainer | Optional, very low | Clarity beats atmosphere |
| Internal update | No | It reads as a corporate advert |
| Sales pitch to a named buyer | No | Personal beats produced |
A worked example
Worked example (illustration). A training provider drops the music entirely from its compliance modules after learners reported replaying sections, and keeps a light bed only on the 20-second course trailer.
What to watch out for
- Only use music you are licensed to use — 'found online' is not a licence.
- Music that builds to a crescendo will fight your closing line.
- Check the mix on phone speakers, where bass-heavy tracks swallow speech.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No. The decision is a yes or no plus a volume level, not a mixing session. Most business videos work well with no music at all.
How much does it cost?
Making the video starts free with no card, and paid plans run Starter £49, Growth £149 and Scale £499. Any music licence you choose is separate.
Can I edit it afterwards?
You can produce the video again with a different treatment. Both versions stay in the project so you can compare them side by side.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.