Pronunciation
AI video pronunciation of names
Nothing undermines a video faster than your own company name said wrongly.
Write difficult names the way they sound, spell acronyms with spaces or full stops if each letter should be said, and always check the preview before producing the final video.
The detail, in plain English
Brand names invented by marketers are the usual culprits, followed by surnames and place names. Writing them phonetically in the script is the simplest fix.
Set the correct spelling once for a name you use often, and reuse that wording in every future script.
What to do, step by step
- 1List the risky wordsBrand names, acronyms, surnames, place names and anything foreign to the script's language.
- 2Respell them phoneticallyWrite what should be heard, not what appears on the letterhead.
- 3Check the previewListen specifically for those words before you produce the video.
The short version in a table
| Written | Try instead |
|---|---|
| NHS | N H S |
| Ltd | Limited |
| £49pm | forty-nine pounds a month |
| Siobhan | Shiv-awn |
A worked example
Worked example (illustration). A law firm writes its founder's surname phonetically in every script, and the same spelling is reused across 12 client videos without a further correction.
What to watch out for
- Symbols such as & and % are read inconsistently — write the words out.
- Dates and numbers should be spelled as you want them spoken.
- A name that sounds right in English may not in another language version.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No, just care with the script. If you have ever written a name out phonetically for a colleague, you already have the skill.
How much does it cost?
Nothing. Respelling is a script edit, and the preview check happens before any minutes are used.
Can I edit it afterwards?
Yes, and you should — a mispronounced brand name is worth producing the video again to fix.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.