Video types
Welcome video
A welcome video has one job: make the next step obvious.
A welcome video runs 30 to 45 seconds, thanks the person, tells them the one thing to do first, and says where help lives. Everything else belongs in a later message, not this one.
The detail, in plain English
New customers are not ready for a tour. They are ready for one instruction, and they will follow it if you give exactly one.
Because it is the same message for everyone, a welcome video is the highest-return video most businesses make — produced once, played thousands of times.
Keep it evergreen. Any date, price or campaign mention turns a permanent asset into a temporary one.
What to do, step by step
- 1Thank them in one lineWarm and brief, without a paragraph about your company history.
- 2Give one instructionThe single action that makes everything else work.
- 3Point to helpWhere to go when something does not make sense.
The short version in a table
| Content | In the welcome | Later |
|---|---|---|
| Thank you | Yes | — |
| The first action | Yes | — |
| Where help lives | Yes | — |
| Feature tour | No | Day three email |
| Upgrade offer | No | After first value |
A worked example
Worked example (illustration). A gym replaces its printed induction sheet with a 35-second welcome from a single presenter, sent the moment a membership starts, and books more first-week inductions as a result.
What to watch out for
- Do not mention a current promotion — the video will outlive it.
- Avoid staff names that change; refer to the team instead.
- Keep it under a minute, or it becomes the thing people skip.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No. This is the simplest video most businesses make: one presenter, one short script, no screen recording or extra footage.
How much does it cost?
A 35-second welcome fits inside the free tier, so you can make and publish one before choosing a paid plan.
Can I edit it afterwards?
Yes. Because it is evergreen, most teams only reproduce it when the first action changes — perhaps once a year.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.