Fitness
Video for gyms
Joining, first visits and lapsed members, handled without a camera crew on the gym floor.
Gyms make four most often: a membership explainer, a class or trainer introduction, a new member induction and a lapsed member win-back. Each runs thirty to seventy-five seconds and goes out through email and social.
Why video earns its place here
Most cancellations trace back to the first fortnight. An induction video sent on joining, covering how to book, when it is quiet and who to ask, keeps new members coming back before the habit is formed.
The win-back video is the cheapest revenue in the sector. A short, non-judgemental message to members who have not scanned in for six weeks recovers memberships that a discount email does not.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Membership explainer | 60 seconds | What each tier includes, the joining fee and the notice period |
| Class or trainer introduction | 45 seconds | Introduce a class format so first-timers know what they are walking into |
| New member induction | 75 seconds | Booking, quiet hours and who to ask, sent the day someone joins |
| Lapsed member win-back | 30 seconds | Bring back members who have not attended for six weeks |
A worked script outline
- 1Open without hype"If you have just joined, these are the three things worth knowing in your first week."
- 2Remove the intimidation"The gym floor is quietest between ten and three, and any member of staff will show you a machine."
- 3Explain booking and cancellation"Classes open seven days ahead in the app, and cancel by two hours before to avoid a no-show fee."
- 4Give one small first action"Book your free induction this week — it takes twenty minutes."
Compliance and tone notes
- Membership terms stated on camera must match the contract: joining fee, minimum term, notice period and freeze rules.
- Avoid health and body-composition claims. Promising results from a programme is both unevidenced and a consumer protection risk.
- Do not give individual health advice in general videos; point at a qualified instructor and a pre-exercise questionnaire instead.
- Keep price and promotional deadlines current — an old offer video circulating will be honoured or will cost you the member.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes. Single-site gyms often use the free allowance for a new member induction video and judge it against first-month attendance before paying anything.
Can I use my own likeness?
Yes. Trainers appearing as themselves works particularly well for class introductions, since members are choosing the instructor as much as the session.
Do you support other languages?
Yes, 42 languages, which suits sites near universities or in multilingual areas where inductions currently rely on a member's English.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.