Craft
Brand colours in video
Colour should make the video feel like yours in the first second, then get out of the way.
Apply your brand colours to the background, lower thirds and end frame, and leave the presenter untouched. One dominant colour plus one accent reads as brand; a full palette reads as noise.
The detail, in plain English
Viewers recognise a brand by consistency, not by quantity. The same background shade behind the same presenter, week after week, does more than four colours in one video.
Skin tones are the one thing colour should never fight. A heavily saturated backdrop pushes colour onto the presenter's face and the whole picture looks cheap.
Save your strongest colour for the end frame, where the call to action sits. That is the moment you want people to remember.
What to do, step by step
- 1Pick one dominant colourUsually your darkest brand shade — it sits behind a presenter without competing.
- 2Pick one accentReserved for the end frame and any on-screen text.
- 3Lock it in the brand kitSave the choice once so every future video starts from the same palette.
The short version in a table
| Element | Use | Avoid |
|---|---|---|
| Background | One dominant brand shade, desaturated | Bright saturated fills |
| On-screen text | Accent colour on a dark base | Two accents at once |
| End frame | Full-strength brand colour | A different colour each video |
| Presenter | Nothing — leave skin tones alone | Colour casts and heavy grading |
A worked example
Worked example (illustration). A recruitment firm uses one deep navy background for all candidate-facing videos and reserves its amber accent for the final 'apply by Friday' frame, so the amber is the only thing viewers quote back.
What to watch out for
- Check your palette against the presenter's clothing — a matching jacket makes the person disappear.
- Test on a phone screen; colours that look rich on a monitor often go muddy on mobile.
- Low contrast between text and background fails accessibility checks and loses viewers on small screens.
How AutoPersonify does it
AutoPersonify gives you 143 real presenters, scripts in 42 languages and a free tier with no card, so you can make a finished video before you decide on a plan. Paid plans are Starter £49, Growth £149 and Scale £499 a month, all measured in finished video minutes.
Questions people ask
Do I need any video experience?
No. You are choosing two colours and saving them, not colour grading footage. The brand kit remembers the choice for every future video.
How much does it cost?
Nothing extra. Colour choices are part of making the video, so they sit inside the free tier and every paid plan from Starter £49 upwards.
Can I edit it afterwards?
Change the colours in the brand kit and produce the video again. Older versions keep the palette they were made with, so you can compare.
Next step
Read the AI presenter video hub for the full picture, or start free and make one. Last updated 14 September 2026.
Start free, no card required
Pick one of 143 presenters, paste a short script, and make a real video before you pay anything.
Also useful: plans and prices and the agency revenue hub. Last updated 14 September 2026.