Property
Video for estate agents
Listings, valuations and vendor updates, delivered on camera without a film crew.
Estate agents mostly make four: a listing introduction, a valuation follow-up, a local area guide and a weekly vendor update. Each is under ninety seconds and goes from typed script to finished video in minutes.
Why video earns its place here
The listing introduction is the one that earns its keep. Photographs already sell the rooms, so the video sells the reason to view: who the street suits, what the vendor did to the place, what the asking price reflects.
The valuation follow-up is the highest-value use and the least made. A vendor who has seen three agents in a week remembers the one who sent a short, named video the same evening restating the figure and the reasoning behind it.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Listing introduction | 45–75 seconds | Give a portal listing a human opening and a reason to book a viewing |
| Valuation follow-up | 60 seconds | Restate the figure, the comparables and the marketing plan the same day |
| Area guide | 90 seconds | Schools, transport and high street, reused across every listing on that patch |
| Weekly vendor update | 30–45 seconds | Viewings, feedback and the recommendation for the week ahead |
A worked script outline
- 1Open with the property, not the branch"This is the three-bedroom semi on Elm Road that came to market on Friday." Name the road and the type in the first sentence.
- 2Say what the photographs cannotAspect, the school catchment, the extension already consented, why the vendor is moving. Two sentences, no adjectives you cannot evidence.
- 3Be straight about the price"It is on at £385,000, which is in line with the two that sold on the same road this year." Nothing implied.
- 4One instruction to close"Viewings are Thursday evening and Saturday morning — reply to this email and I will hold you a slot."
Compliance and tone notes
- Property particulars must not mislead. Anything said on camera counts as a description, so keep the video wording consistent with the written particulars and the EPC.
- Do not state tenure, lease length, service charges or council tax band on camera unless you have the paperwork in front of you.
- Vendors should know their property is being described in a video that may be shared publicly. Get that agreed at instruction, not afterwards.
- Avoid anything about the type of buyer a street suits; describe the property, transport and amenities instead.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes. You can produce a real listing video without entering a card. It is enough to test one property end to end before deciding whether video belongs in your listing process.
Can I use my own likeness?
Yes. Negotiators can record a short piece of footage once and then appear in every valuation follow-up afterwards, which matters when the vendor has already met that person.
Do you support other languages?
Scripts can be produced in 42 languages, which is useful for overseas investor listings and for landlords who prefer updates in their first language.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.