SaaS
SaaS onboarding videos
Activation, adoption and renewal, explained by a person rather than a tooltip.
SaaS teams make four repeatedly: a welcome video for day one, a feature walk-through, a release note summary and a renewal check-in. Each runs one to two minutes and is reproduced whenever the product changes.
Why video earns its place here
Onboarding videos fail when they tour the interface. The ones that lift activation name the job the customer signed up to do and show the shortest route to doing it once.
Because a script can be edited and reproduced in minutes, the release-note video stops being a quarterly project. The same presenter delivers a ninety-second summary every release, which is what makes the series feel maintained.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Day-one welcome | 60 seconds | Set expectations and name the single first action that counts as activation |
| Feature walk-through | 90–120 seconds | Explain one job to be done, linked from the relevant help article |
| Release summary | 60 seconds | Tell existing users what changed, in language they use rather than ticket titles |
| Renewal check-in | 45 seconds | Recap what the account used this year before the renewal conversation |
A worked script outline
- 1Start at the outcome"By the end of this you will have your first project imported and shared with one colleague."
- 2One route, no alternativesDescribe the happy path only. Every "you could also" is a reason to stop watching.
- 3Name the common stumble"If your import fails, it is almost always the date column — set it to ISO format and try again."
- 4Hand over to the next step"When that is done, the next video covers sharing with the wider team."
Compliance and tone notes
- Do not demonstrate with real customer records. Use a seeded demo workspace so nothing identifiable appears in a video that ends up in a public help centre.
- Version your onboarding videos against releases. A walk-through describing a screen that no longer exists costs more support tickets than it saves.
- Keep roadmap language out. Anything said on camera about a future feature will be quoted back during a renewal negotiation.
- Where a video explains a paid-tier feature, say which plan includes it so trial users are not misled.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, with no card. Most teams use it to make a single day-one welcome video and measure whether activation moves before they roll videos across the whole onboarding sequence.
Can I use my own likeness?
Yes. Customer success managers often appear as themselves so the person in the onboarding video is the person who joins the kick-off call.
Do you support other languages?
Yes, 42 of them. The same onboarding sequence can be issued per region without maintaining separate recording schedules for each market.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.