Optics
Video for opticians
Eye tests, lens choices and recalls, explained before the patient is at the desk.
Opticians make four regularly: an eye examination explainer, a lens options guide, a collection and fitting video and a recall reminder. Each runs forty-five to ninety seconds and is attached to appointment messaging.
Why video earns its place here
Lens options are where the conversation gets uncomfortable, because the patient hears upsell. A neutral video explaining coatings, thinning and varifocal adaptation before the dispensing desk turns it into an informed choice.
Recall is the quiet revenue line. A short personalised-feeling reminder that explains why two years matters, rather than a generic text, brings more patients back into the diary.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Eye examination explainer | 60 seconds | What each test does and why the appointment takes the time it does |
| Lens options guide | 90 seconds | Coatings, thinning and varifocals explained before the dispensing conversation |
| Collection and fitting | 45 seconds | What happens at collection and how long adaptation usually takes |
| Recall reminder | 45 seconds | Explain why the recall interval matters and book the next test |
A worked script outline
- 1Explain what the test actually checks"An examination checks how well you see and the health of the eye itself, including pressure and the retina."
- 2Describe the unfamiliar partsThe puff test, the retinal photograph, the drops — patients avoid what they cannot picture.
- 3Give lens choices neutrallyWhat each option does and who genuinely benefits, with the price difference stated.
- 4Close with the practical detail"Bring your current glasses and any prescription medicines list, and allow thirty minutes."
Compliance and tone notes
- Sight tests and dispensing are regulated activities; do not imply clinical findings or suitability for a specific patient on camera.
- NHS-funded and private eligibility must be described accurately, including who qualifies for a free test.
- Product claims about coatings or blue-light filtering must be evidenced and not overstated.
- Any reference to a child's eye care should point to the practice rather than give guidance a parent might act on alone.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, no card needed. One lens options video is typically the first thing made, since dispensing staff repeat that explanation more than any other.
Can I use my own likeness?
Yes. An optometrist's own likeness suits examination explainers, because the video is preparing the patient for a consultation with that clinician.
Do you support other languages?
Yes, 42 languages. Explaining eligibility and lens costs in a patient's own language avoids the misunderstandings that surface at the till.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.