Veterinary
Video for veterinary practices
Pre-op instructions, aftercare and plans, given to owners in a form they can replay.
Veterinary practices make four most often: a procedure explainer, pre-operative instructions, an aftercare video and a health plan explainer. Each runs forty-five to ninety seconds and is sent with the booking confirmation.
Why video earns its place here
Pre-op instructions are a clinical risk when they are misremembered. Fasting times and medication guidance sent as a short video the night before cuts cancelled procedures on the morning list.
Owners make decisions under stress. An aftercare video they can replay at home, at midnight, answers the question they would otherwise ring the out-of-hours service about.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Procedure explainer | 90 seconds | What the procedure involves, the anaesthetic risk conversation and the likely cost range |
| Pre-operative instructions | 45 seconds | Fasting, medication and drop-off timing, sent the evening before |
| Aftercare video | 60 seconds | Wound care, activity limits and the warning signs that need a call |
| Health plan explainer | 60 seconds | What the monthly plan includes and how it compares with paying per visit |
A worked script outline
- 1Speak to the owner, about the animal"If your dog is booked for a dental tomorrow, here is what to do tonight."
- 2Give instructions as times, not principles"No food after 10pm. Water is fine until you leave the house."
- 3Set the anaesthetic and cost expectationSay there is always some risk, say what the estimate covers, and say what would change it.
- 4Name the warning signs and the number"Ring us if there is bleeding, swelling or refusal to eat after twenty-four hours."
Compliance and tone notes
- Veterinary advertising must not guarantee clinical outcomes, and prescription-only veterinary medicines must not be promoted to owners.
- Fee estimates on camera should be ranges with the reasons they can change; a stated figure a client relies on causes disputes at discharge.
- Clinical scripts need approval by a registered veterinary surgeon, and pre-op instructions should be reissued whenever protocols change.
- Avoid using a client's pet, case or photographs without written permission — owners share these widely.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, with no card. A pre-operative instructions video is the usual first build because it affects the next morning's list immediately.
Can I use my own likeness?
Yes. Owners respond to the vet they have met, and a familiar likeness on aftercare videos makes instructions more likely to be followed.
Do you support other languages?
Yes, 42 languages, which matters for pre-op fasting instructions where a misunderstanding means a cancelled procedure and a distressed animal.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.