Education
Video for schools
Parent updates, open evenings and admissions guidance, made without the pupils on camera.
Schools make four: a weekly parent update, an open evening preview, an admissions and transition guide and a staff induction. Each is produced in minutes and avoids the consent problems that come with filming pupils.
Why video earns its place here
Newsletters are not read. The same content delivered as a sixty-second head teacher update, linked from the parent app, reaches households that never open an attachment.
Transition into Year 7 or Reception is the highest-anxiety moment for families. A short guide covering uniform, the first day and who to contact answers the office phone before it rings.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Weekly parent update | 60 seconds | Dates, reminders and one thing to celebrate |
| Open evening preview | 90 seconds | What the evening covers and what to ask while visiting |
| Admissions and transition guide | 2 minutes | Uniform, first day, timings and the named contact |
| Staff induction | 3 minutes | Policies, systems and expectations for new and supply staff |
A worked script outline
- 1Open with the week, briefly"Three things this week: parents evening, the trip deadline and a reminder about coats."
- 2Give dates as dates"Parents evening is Tuesday the fourth, booking closes on Friday at noon."
- 3Handle the reminder without scolding"The field is muddy until half term, so a coat and spare shoes help enormously."
- 4Close with where to ask"Any questions, reply through the school app and the office will come back to you."
Compliance and tone notes
- Do not include images, names or voices of pupils without current parental consent recorded for that specific use.
- Safeguarding overrides marketing: never show anything identifying a child's location, routine or transport arrangements.
- Statements about inspection outcomes must quote the published report accurately and not paraphrase a judgement.
- Admissions criteria described on camera must match the published policy exactly, since parents rely on it when applying.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, no card. Schools typically test one weekly parent update, since engagement can be compared directly against the newsletter it replaces.
Can I use my own likeness?
Yes. Head teachers commonly appear as themselves for parent updates, which is the point — families respond to the person they know.
Do you support other languages?
Yes, 42 languages. Admissions and transition guides in home languages are the most requested use from inclusion leads.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.