Education
Video for universities
Offer-holder messages, course previews and clearing replies, at admissions-cycle speed.
Universities make four: an offer-holder welcome, a course or module preview, a clearing enquiry reply and an internal staff communication. Each is produced in minutes, which is what a clearing week actually requires.
Why video earns its place here
Conversion between offer and enrolment is where video matters. A named message from the course leader, sent the week the offer lands, reaches applicants holding several offers at once.
Clearing is a volume problem with a personal answer. Short course-specific replies produced during the week itself outperform a generic clearing landing page for the same spend.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Offer-holder welcome | 60–90 seconds | From the course leader, naming the course and the next deadline |
| Course or module preview | 2 minutes | What is studied, how it is assessed and what graduates go on to do |
| Clearing enquiry reply | 45 seconds | Entry requirements for that course and how to call back |
| Staff communication | 60 seconds | One policy or system change issued across faculties |
A worked script outline
- 1Name the course and the applicant's stage"You are holding an offer for BSc Computer Science starting in September."
- 2Describe the first year honestly"Year one is four core modules, with two assessed by project rather than exam."
- 3Give the deadline that matters"Accommodation applications close on the thirty-first of July."
- 4Close with a named contact"The admissions team for this course replies to this address within two working days."
Compliance and tone notes
- Course content, assessment and entry requirements described on camera form part of the information applicants rely on, so keep them aligned with the published course page.
- Employment and salary outcomes must come from published datasets and be attributed, never estimated in a script.
- Do not imply an offer, a scholarship or an accommodation guarantee that has not been made in writing.
- Accessibility requirements apply across the sector, so captions and transcripts should accompany every published video.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, without a card, so a single department can trial it before a central procurement conversation. Offer-holder messages are the usual starting point.
Can I use my own likeness?
Yes. Course leaders record footage once and then front every offer-holder message for their course across the cycle.
Do you support other languages?
Yes, 42 languages, which international recruitment teams use for pre-arrival and visa-process information rather than marketing claims.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.