Trade
Video for wholesalers
Trade price updates, new lines and stock notices, sent to every account at once.
Wholesalers make four: a trade price update, a new line briefing, an account onboarding video and a stock or lead time notice. Each is produced in minutes, which matches how often trade terms actually move.
Why video earns its place here
Price files change and buyers miss them. A ninety-second update explaining which categories moved, by roughly how much and from when, prevents the order-day arguments with accounts.
New account onboarding is repeated dozens of times by the sales desk. Recording ordering cut-offs, minimum order values and delivery days once removes most of the first-month friction.
The four videos this sector makes most
| Video | Length | Purpose |
|---|---|---|
| Trade price update | 90 seconds | Which categories move, roughly how much and the effective date |
| New line briefing | 60 seconds | The product, the case configuration and the margin opportunity |
| Account onboarding | 2 minutes | Cut-offs, minimum order value, delivery days and credit terms |
| Stock and lead time notice | 45 seconds | What is short, the alternative line and when normal supply resumes |
A worked script outline
- 1Name the file and the date"The new trade price file takes effect on orders placed from the first of November."
- 2Group the changes by category"Ambient grocery is broadly flat; packaging rises in single digits; chilled is unchanged."
- 3Explain the reason briefly"Packaging follows our supplier increase, confirmed in writing last month."
- 4Tell them what to do"Download the file from the portal and check any contract lines with your account manager."
Compliance and tone notes
- Trade prices discussed on camera are business-to-business terms; say clearly whether figures exclude VAT and delivery.
- Never discuss resale prices that retailers should charge, as price-fixing rules apply to those conversations.
- Availability and lead time statements should be described as current estimates, not commitments, unless the contract says otherwise.
- Food, alcohol and age-restricted product briefings must reference the labelling and licensing requirements that apply to the buyer.
What it costs
Start free with no card. Paid plans are Starter £49, Growth £149 and Scale £499 a month, measured in finished video minutes. Agencies reselling videos to their own clients pay a 5% platform fee on those sales. See plans and prices.
Questions people ask
Is there a free tier?
Yes, without a card. A stock notice is the usual first build, because short supply is the message accounts most often say they never received.
Can I use my own likeness?
Yes. Account managers often appear as themselves so a price increase comes from the person the buyer already negotiates with.
Do you support other languages?
Yes, 42 languages, used mainly by wholesalers supplying independent retailers whose owners prefer trade terms in their first language.
Related reading
Next step
See every industry or start free and make one now. Last updated 14 September 2026.
Start free, no card required
Write a script, choose one of 143 real presenters and make a finished video before you pay anything. Paid plans are Starter £49, Growth £149 and Scale £499 a month.
Also useful: plans and prices and finished examples. Last updated 14 September 2026.